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A cellphone ringtone that chants "condom, condom!" has been launched
in India to promote safe sex and tackle the growing HIV/AIDS epidemic.

The "condom a cappella" has been designed to break down Indians'
reluctance to discuss condom use and to make wearing a condom more
acceptable.

Organisers of the campaign, funded by the foundation set up by
Microsoft mogul Bill Gates and his wife Melinda, hope the ringtone
will become a craze among young Indians.

About 2.5 million people live with HIV in India, said the BBC World
Service Trust, the charity behind the ringtone, which was released
this month. It can be downloaded at condomcondom.org.

"Ringtones have become such personal statements that a specially
created condom ringtone seemed just the right way of combining a
practical message with a fun approach," said Radharani Mitra, creative
director of the BBC World Service Trust.

"The idea is to tackle the inhibitions and taboos that can be
associated with condoms."

India is the world's fastest-growing mobile telephone market with 270
million users according to the latest official figures, up 57 percent
in just one year.

ravimpillay · Guest

EXCELLENT HARIKUMAR

now your sister will be reminded everytime she gets

a call from her customer !!!!!!!!

Now you need not worry for she will keep her
equipement ready , clean , shaved and scented
and promise a bright future for you as a pimp

good excellent and best idea


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